The Evolution of Change

It's been a while since you've heard from us.

Depending on when you joined Internet Mastery, you may know us from eBay, Amazon, one of our live events, one of our software platforms, or from being part of this community for a very long time.

And while we haven't been filling your inbox lately, we haven't exactly been sitting still.

In fact, we've been working through what may be one of the most important transitions we've made in 22 years.

Internet Mastery is going all-in on AI.

And before a brand-new Internet Mastery AI newsletter suddenly shows up in your inbox tomorrow morning, I wanted to personally explain what's happening, why we're doing it, and — more importantly — why I believe this is completely consistent with what Internet Mastery has always been about.

This isn't the first time we've changed.

2004. Internet Mastery started the year my book, How to Buy, Sell & Profit on eBay, was published.

eBay was exploding. People who had never considered themselves entrepreneurs were suddenly discovering that they could sit at home, find something to sell, put it online, and reach buyers all over the world.

We saw what was happening.
So we taught it.

For the next decade, we traveled around the world conducting seminars, workshops and live events. Hundreds of thousands of people went through our training.

But we didn't just teach people how to use the technology. We built technology around the opportunity. Template Optimizer. Auction Optimizer. And a long list of other tools designed to help our members do more with what was available at the time.

Then something changed.

2014. We saw the next shift. Amazon was becoming a completely different kind of opportunity for entrepreneurs. So Internet Mastery began teaching Amazon.

For about two years, we lived in both worlds. eBay was still there. Amazon was growing. And we gradually moved more of our education, technology and resources toward where we believed the opportunity was going.

2016. We made the decision to go all-in on Amazon.

Sound familiar?

Over the years that followed, we built an entire ecosystem around Amazon sellers. SpyRivals. Bolo Deals. Bolo Search. AI Repricer. IM Prep Center. Eventually, much of that technology evolved into the imOS family of tools — boloOS, SpyRivalsOS, PrepCenterOS and RePricerOS.

And something remarkable happened along the way.

I'm incredibly proud of that number. But I'm even more proud of what it represents.

Thousands of people deciding to try something. Learning a new skill. Building a business. Changing direction. Taking advantage of an opportunity that didn't exist a few years earlier.

Because that is what Internet Mastery has actually been about from the beginning.

Not eBay.

Not Amazon.

Change.

More specifically, recognizing when technology creates a new opportunity — and helping people understand what to do with it.

And now it's happening again.

Around 2024, we started paying serious attention to AI.

Not because it was trendy. And not because everybody suddenly started talking about ChatGPT.

We were interested because the technology was improving at a rate that was difficult to ignore. Then it started moving even faster.

Images. Video. Voice. Automation. Research. Coding. Marketing. Content creation. Business systems.

Entire workflows that would have required teams of people, expensive software or specialized technical knowledge suddenly became possible for an individual sitting at a computer.

And the capabilities haven't been improving every year. They've been improving every few months. Then every few weeks. Sometimes it feels like every few days.

I've spent an enormous amount of time over the last couple of years learning these tools, testing them, breaking them, figuring out what they're actually good at and — just as importantly — what they're terrible at. We've also begun incorporating AI events and training into Internet Mastery.

And somewhere during that process, something became obvious. We were watching another transition happen.

The platforms changed. The technology changed. The opportunities changed.
So Internet Mastery has to change with them.

2026: We're going all-in again.

That's the decision. Internet Mastery is entering its next era.

Internet Mastery AI.

This does not mean that everything we've built over the last 22 years suddenly disappears tomorrow. It means our focus going forward is changing. And you're going to begin seeing that change immediately.

Starting tomorrow, we're launching the Internet Mastery AI Newsletter. And this time, we're not planning on disappearing from your inbox for another six months. :)

We're publishing every day. The newsletter will be entirely focused on AI:

• What's changing. What matters. What doesn't.
• New tools worth knowing about.
• Things we're testing. Things that actually work. Things that look impressive but are mostly hype.
• Ideas you can use. Changes that could affect your business.
• And most importantly, how regular people and entrepreneurs can actually use this technology instead of simply reading about it.

We're not interested in sending you a daily collection of AI headlines you could find anywhere else. There is already plenty of that. The goal is to help make sense of what's happening.

Because right now, the biggest problem with AI isn't a lack of information. It's too much information. Too many tools. Too many announcements. Too many people declaring that something has "changed everything" every 15 minutes.

Our job is going to be separating what matters from what doesn't.

And over the coming weeks and months, we'll start showing you much more of what the next version of Internet Mastery looks like.

Some of it we're ready to talk about. Some of it we're not. Yet. That's intentional.

We're not interested in slapping "AI" onto everything we've done for 22 years and pretending that's innovation. We're building the next version of Internet Mastery around where we believe technology and opportunity are actually going.

Twenty-two years later, the mission hasn't really changed.

When I look back at the history of Internet Mastery, something becomes very clear.

In 2004, we didn't know what Internet Mastery would look like in 2014. In 2014, we couldn't have predicted exactly what it would become by 2024. And I certainly can't tell you exactly what AI will look like in 2030.

Nobody can. That's the point.

We didn't build Internet Mastery around a platform. We built it around what comes next.

For a long time, what came next was eBay.

Then it was Amazon.

Today, it's AI.

And tomorrow morning, the next chapter begins.

I'm excited to have you here for it.

Adam Ginsberg

Founder & CEO, Internet Mastery